Our core business is elevating the level of research in Alberta and across Canada through innovative tools, techniques, and talent.

See how we do it

Who we are

We are a team of researchers on a mission to bring decision makers and the public together through great research. With years of experience and a plethora of projects under our belts, we have the expertise necessary to navigate any project – no matter the size, scope, or complexity.

What we do

We help our clients achieve their goals by providing high-quality, reliable research that supports evidence-based decision-making. We have the ability to gather and analyze critical information and present research findings in a useful context through in-depth statistical analysis and comprehensive reporting services.

Who we’ve helped

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Great research inspires and drives great decisions in organizations. We are here to work with you.


With over 20 years of experience in the industry, we bring a wealth of knowledge to each and every one of our projects. We provide research services in a wide variety of sectors, including municipal, non-profit, provincial and federal, and private. Being local, we understand the nuances of Alberta’s unique communities and have become recognized experts in understanding provincial trends, developments, and patterns.

Customized approach

The first step to solving any problem is to find the right questions to ask. We take pride in our responsiveness, and offer a customized approach for each project and client. Our team has a proven track record of establishing and maintaining excellent working relationships with our clients, many of whom are repeat clientele.


Our core business is providing high-quality data collection. The value of our service and advice depends on the quality of the information we collect. We adhere to strict standards that ensure results are valid, reliable, and representative. The consummate skill and experience of our team ensures professional and objective results.


The world doesn’t stop changing, and neither should the tools we use to conduct research. We challenge the status quo and utilize a suite of tools and platforms designed to engage with today’s publics. From our online panel platform <insert engage link> to our social listening capabilities, we push the limits of conventional research and ensure your organization benefits from meaningful and ongoing connections with users, consumers, and communities.

Proudly part of the high-stakes testing Yardstick Assessment Strategies company.

At Yardstick Assessment Strategies (YAS), they know that well-tested people aren’t just more qualified, they’re more confident and more successful. Since 2005 YAS has used technology, rigour, and a lot of personality to test and verify the skills of millions of people. Offering psychometric services, exam administration, and an elegant exam delivery software, they have helped deliver high-stakes exams to over 19 million learners. Everything YAS does is built with candidate success in mind. Visit YAS

The Yardstick Research team

  • Tracy With, B.P.E., CE Vice President
    Vice President

    Tracy With, B.P.E., CE

    Tracy has managed hundreds of consulting assignments in her more than 20 years in the industry, including numerous large, multi-disciplinary projects. Before coming to Banister Research, Tracy’s work experience included tenures at other recognized research firms and at the University of Alberta. Tracy specializes in the area of data collection logistics, quality control and survey management, having conducted numerous studies for a variety of clients. Since joining the Firm in 2004, Tracy has been a Senior Consultant on the majority of Banister Research projects; she has the required skills and experience to effectively control the consumption of project resources (human and financial) and ensure that the integrity of the schedule for this project is maintained.

    Tracy has completed both Masters-level statistics courses and the Summer Institute on Quantitative Analysis of Social Data Program at the University of Alberta. She has also completed advanced SPSS training and advanced Statistics Canada workshops for sample selection, questionnaire design and data processing and analysis. Tracy has obtained her Credentialed Evaluator designation from the Canadian Evaluation Society (CES), and served as President of the CES Alberta/NWT Chapter from 2013 to 2015.

  • Emily Mack, B.A. Senior Associate
    Senior Associate

    Emily Mack, B.A.

    Joining Banister Research in 2005, Emily specializes in all aspects of data management, including programming, sample selection, and the collection and analysis of data. As a Senior Associate with the Firm, Emily handles the data management and statistical analysis for the majority of Banister Research’s assignments. She is proficient with SPSS and MS Excel statistical software, Computer Assisted Telephone Interviewing (CATI) software, and Linux and Windows Operating Systems. Emily is also experienced with qualitative data analysis, and is responsible for supervising Banister’s team of coding staff.

    In 2005, Emily graduated with distinction with a Bachelor of Arts in Psychology from the University of Saskatchewan. Since then she has worked in various capacities with Banister Research, including work as a Call Centre Supervisor and the Call Centre Manager. Emily has managed and analyzed hundreds of data sets for Banister Research, and has worked on projects with sample sizes exceeding 20,000 respondents. Having worked in various capacities with the Firm, Emily is familiar with all aspects of data collection and analysis logistics; she ensures that each of Banister’s projects are planned in a way which most effectively and efficiently accomplishes the client’s goals.

  • Jessica Tomory Sr. Associate
    Sr. Associate

    Jessica Tomory

    Jessica Tomory joined Yardstick in 2019 and specializes in all aspects of research design. With a Master’s degree in Applied Social Psychology from Claremont Graduate University, she is an expert in leadership evaluation, research design, and survey methodology. Her graduate research on leadership has been published in peer-reviewed journals and presented at conferences all over the world. Before joining the Yardstick Research team, Jessica taught at the University of Alberta, NorQuest College, and MacEwan University while working as an independent consultant for local businesses and start-ups around Edmonton.

    As a Senior Associate, Jessica leverages her knowledge and experience in applied research, teaching, and leadership consulting to assist with business development, project management, and team development.

  • Dayna Tumbach, B.A. Associate

    Dayna Tumbach, B.A.

    Dayna has obtained a Bachelor of Arts in Sociology (2014) from MacEwan University. During her studies, Dayna excelled in her studies pertaining to qualitative and quantitative social research methods as well as social statistics. Since joining the Firm in September 2014, Dayna has become proficient at the analysis and reporting of data and questionnaire/form design.

  • Stefan Tarnawsky Associate

    Stefan Tarnawsky

    A new member of the Yardstick Research team, Stefan graduated from MacEwan University in 2018 with a Bachelor’s Degree in Professional Communications. Stefan began working with the firm in 2019 to help with composing proposals, writing reports, and to work on panel management

  • Julian Stamer Associate

    Julian Stamer

    Julian is a new addition to the Banister Research team, having graduated from the University of Alberta in 2015 with a major in Drama and a minor in Creative Writing. Julian joined the firm in 2018 to assist with the writing of reports, creation of presentations and communication.

  • Melanie Möbius Associate

    Melanie Möbius

    Melanie has been a hands-on market researcher and has gathered a vast experience in operations since the day she set foot into this industry: coming from the University of Hamburg (Germany) with a Master’s degree in English Literature and Political Science, she worked for seven years at one of the world’s largest international market research companies in both the research departments and the data collection fields. Melanie is a specialist for survey development, data collection and fieldwork supervision with a view for detail and a passion for project management. Prior to joining the Yardstick Research team in 2019, Melanie worked as an outreach coordinator at a non-profit organization as well as a legal assistant at a large Canadian law firm, two positions that broadened her professional horizon.

  • Chris Stover, B.A. Call Centre Manager
    Call Centre Manager

    Chris Stover, B.A.

    Chris Stover has managed the Banister Research Call Centre in Edmonton, Alberta since 2008. Chris is highly skilled at managing multiple projects, ensuring that all telephone surveys are completed on time and within budget. Chris’ dedication to the job is evidenced by his outstanding supervisory skills and administration of complex data collection projects, while his interpersonal skills make him well-suited to oversee the recruitment, training, and ongoing management of all call centre staff.

    Prior to working at Banister Research, Chris obtained his Bachelor of Arts in History and worked as a call centre supervisor at a direct sales firm.