We live and breathe data collection and analysis.

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Besides our cutting-edge online panel platform, our in-house capabilities include a 32-station call center to ensure quality control over all facets of data collection. You get the best results when the team you work with treats your project with the same importance you do, so our team of experienced researchers and analysts take internal ownership of your project. We aim to exceed expectations.

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Telephone surveys

All telephone surveys are conducted from the firm’s 32-station call centre located in Edmonton, Alberta – our in house system ensures quality control over all facets of data collection. Yardstick Research employs an excellent team of experienced surveyors, survey supervisors and data analysts that allows quick project initiation and delivery of survey results on time and within budget.

Intercept & in-person surveys

Intercept surveys are used to capture respondents’ in-the-moment thoughts, whether they’re visiting a particular location or using a service. Yardstick Research has conducted numerous onsite studies at a variety of venues including large-scale community events, public facilities, tourist attractions, and retail outlets. Intercept surveys can also be used to collect contact information for lengthier, in-depth follow up surveys or interviews via web or telephone.

Focus groups

Yardstick Research conducts focus groups to support qualitative assessment, concept testing, and idea exploration in a variety of areas. Focus group findings can also be used to support or validate the results from previous, qualitative research such as phone or web surveys. Yardstick Research has trained, experienced facilitators with hundreds of hours of experience moderating focus groups.

  • Brand testing and awareness
  • Pricing
  • Promotional strategy
  • Consumer behaviour

Web surveys

Canadians spend almost 6 hours online every day*. With people living online, web surveys are an excellent way to respondents’ thoughts and opinions at their own convenience. Mobile, tablet, or desktop – our web survey delivery platform is fully responsive so people can answer when- or wherever they feel comfortable. Benefits include faster deployment and response, substantially reduced data collection costs, and increased respondent flexibility. Yardstick Research can program and implement web surveys through our Engage platform to meet a wide range of client schedules, budgets, and needs. *Hootsuite “DIGITAL IN 2018 IN NORTHERN AMERICA”

Mystery shopper surveys

Mystery shopper surveys provide immediate, unbiased information on the performance of front-line customer service operations. Field research staff can take on the role of a legitimate customer or patron, either by phone or in-person. They complete inquiries, purchases, or simple observation and report back on their customer experience via standardized checklists and report forms. This type of research can be useful for any business where customer contact and service is integral to the success of the operation.

Our strengths and expertise enable our team to manage consulting projects of all sizes, scope, and complexity.

Interested in using our services? Get in touch